Final Digipak & Advert A.R.

Final Digipak and Advert

Evaluation Question 4 Final A.R.

Evaluation Question 4 Final 

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Evaluation Question 4 |Create infographics

Evaluation Question 3 Final A.R.

Evaluation Question 3 Final

Evaluation Question 2 Final A.R.

Evaluation Question 2 Final

Evaluation Question 1 Final A.R

Evaluation Question 1 Final

Evaluation Question 1 Draft A.R.

Evaluation Question 1 Draft  

Evaluation Question 1

Evaluation Question 2 Draft A.R

Evaluation Question 2 Draft

Evaluation Question 2

Evaluation Question 3 Draft A.R.

Evaluation Question 3 Draft  

Evaluation Question 3

Evaluation Question 4 Draft A.R.

Evaluation Question 4 Draft  

Evaluation Question 4

Digipak Journey A.R.

Digipak Journey

Digipak Journey

Peer Feedback for Video Draft A.R.

Peer Feedback for Our Video Draft

Sanjay Patel -

"Hi Alex!
For a draft, your work is at a very high standard. It is clear that you and Will have put lots of effort in to be successful!Changes needed -

Focus the camera to ensure that the video looks professional.

Ensure that the band look enthusiastic!

And have some more focus on your band members (Derry) "

This was the email we received from Sanjay Patel for our music video draft. From these comments we were able to see that we need to either use another camera (which we later  do and experiment with), or to learn how to use the camera that we were using at the time so that we can get the best video possible. As the song is a fast pace, up tempo song, the feedback that the band should look more enthusiastic was taken on board which is why we believe that for our final video will need to have the band looking more enthusiastic to create more tempo in the song. In addition to this we will need to add more focus on the lead people / instruments in the band, such as the drums and the singer.

Chloe Phillips - 

"This is a good video to have produced for your draft. obviously i can see you haven't got all the shots you wanted yet and i would encourage that you change your piano player, as he doesn't look the part, maybe even a new drummer too that can play in time with the sounds. I would even go to say that maybe not include shots of audience because the band look the part and would look good on their own being filmed. well done looking forward to your final product."

From this feedback we have decided that we are going to have to alter the band around, especially for the drummer as they are very influential in the song so there will be a lot of focus on them, which means that they will need to be in sync with the song. We will have to ensure that we use an actual drummer so that they will have the correct rhythm for the song. For our final video we are going to film the band on the stage and on the stage only instead of including audience shots. This is because we believe it will be too difficult to create a realistic setting and rely on people turning up.

Plan of Action For Improvements A.R.

Preparation

• We are filing our music video for the final version of our music video. This time we are a lot more prepared and we know exactly what we need to do after the feedback and our experience from the first time round. We know the key areas that we need to improve on, and how we need to make the band look more enthusiastic as it represents the song.
• We are using the same venue as last time, The Soundhouse in Leicester as we were well looked after last time we went and the lighting person was a huge help to us and I believe he can make our video look excellent with the inclusion of the chaining lights and the smoke effect used towards the end.
• We have devised our own list for what we need to take, which has improved upon last time as we now will be able to include everything needed and we won't forget anything that is key for our filming. 

Feedback For Our Music Video A.R.

Feedback For Our Music Video

As we expected, there are a lot of things that we can do to improve our video as we made many mistakes that we have learnt from. The benefit of making these mistakes first time round are that when we create our final video, we will have the knowledge to know how to produce a higher quality video, we need to:

    - Focus the camera and even use a tripod, and the reason for this is that it will allow for us to take clearer camera shots so that our video looks more realistic and is of a higher standard. This will improve our video a lot because the main problem is that it looks very blurred and it makes the video lose its realistic look. 

    - Another thing that we can make sure of is that the bassist (Will Jones), hasn't got chewing gum in his mouth, which he has consistently through. This makes it lose the realistic approach as you would never see a band member with chewing gum in their mouth whilst they are performing.

    -  Derry Foran (our lead singer) has to be more clear with his vocals when singing so it can be easier for the audience to understand what he is signing, and it makes it difficult for us to make the music and song in sync with what he is singing. At times he also hides behind the microphone so you can't see what he is saying, and this is another thing we need to work on, to make sure he stands back enough so that you can see what he is singing.

     - As we didn't notice throughout, our keyboardist, Ali Lord, makes many mistakes throughout which ruin the video a lot. He pulls numerous 'unusual' faces which don't  suit the look that we are going for at all, and it makes the video look like a comedy. In addition, he puts on his jacket and hat and keeps taking them on and off throughout our video which we didn't realise. This makes the video look even less realistic than it does as he keeps on changing his costume throughout.
     - Another problem with our video is that the band are performing to calmly and slow, when they should be more enthusiastic and have a fast tempo to reflect the song. This is both down to the band not moving as fast as they should and being enthusiastic, and down to our editing, we need to speed up the tempo of the editing to make it raise the tempo of the video so it reflects the style of the video. 
     - There needs to be more emphasis when playing, especially with the drums and guitar as these are the main two instruments that are heard in the song, and therefore we need to film them more often, and when they are playing, they need to put more effort into it when they are playing. This especially goes for the drumming as it is highly recognisable in the song, and therefore he needs to play it with more effort.
     - It would also help if the lead singer (Derry Foran) learnt the words fully to the song. He knows most of them, but at times he isn't as confident with them so he doesn't 'sing' them as clearly, which makes the music and our performance lose the connection as it begins to look out of tune due to him singing out of time. 
     - We need to work on the costume of the band, the reason for this is that there was a variety (T-shirt, Plain Shirts & Hawaiian Themed Shirts). This doesn't appeal to our audience in the video, especially as we are trying to create the image of the Courteeners as they reach out to the same audience that we are trying to. We need to make them wear plain shirts so that they all look like a band collectively, as this will help the band look like they are together, and it will create a realistic and professional look. 
     - In addition, we unnecessarily used microphone stands in front of Finn (Lead Guitarist) and the bassist (Will Jones), and this led to their being a restricted view on them playing their instrument. Next time we need to ensure that the only microphone and stand that is being used is for our lead singer so that you get a clear view of all the other band members.
    - We need to try and recreate the filming style that has been used by the cameramen for Jools Holland, when The Vaccines made their first performance on there, playing the songs If You Wanna and Blow It Up (as shown below).

Blow It Up -

Reflection Post A.R.

Reflection Post

• There has been a lot reflection we've had to do this week, due to us taking into consideration how we are going to improve our music video and what we are changing. As we received our feedback and discussed ideas between one another, we realised the amount of problems that we were dealt with for our draft, and it allowed us time to reflect on what to do for our final video. 
• We have recently decided that it would be best to use an actual drummer for our final video, and the reason for this is that it will help us to make the video to look more realistic as he will be able to learn the song and play it in time, whereas the 'drummer' we used before was unsure so it didn't look professional and realistic.
• After sorting out all of the problems, we have decided to book our video in for the 21st November Friday, and this is because it will gives us two weeks to edit our video and finalise it so we can sort out our editing issues and gain consistent feedback so we can edit it to the best effect and make it look more upbeat. 
• We have decided to use the same venue as last time, and the reason for this is that we liked the help we were given with the lighting, and we are going to use this to strong effect and use it as a key feature of our new video. 

Evaluation of Peers Digipak & Advert Improvements A.R.

Evaluation of Peers Improvements

Millie Leader -

(Advert)

Chloe Phillips - 

Ollie Dennis -

Idea For Front Left Panel A.R

Digipak Improvements

Original -

Improvements -

I have had to make minor changes throughout it, but the major changes that I had to chance was the front left cover (bottom right in the image above). I had difficulties getting the mosaic design in the same colour as everything else. 

I have been interested in trying to fit this design in my digipak, and I originally had the idea from a band called Autechre, and their album Exai. I was interested in the weird and interesting cover of their image, and I felt like I would like to add something like that to my digipak in some way. I then went on to see the cover for Policia's album , Shulamith. I found this to be very different, and the pixelated image really appealed to me and I felt intrigued by the design. Although I have been already set on the front cover for my design, I felt like I should add a design like this into my digipak. As someone who takes an interest in Joy Division, I have always found the album Unknown Pleasures to be one of the most significant album covers of all time. I really like the idea of having a small image placed onto a plain background. From these designs, I was able to come up with an idea for the one panel that I was struggling with, and I feel as though it suits the audience that I am aiming for this digipak to be aimed at as of the bands and images that it is related to.

Autechre, Exai -

Policia, Shulamith -

Joy Division, Unknown Pleasures -

I was able to create this, however I wasn't entirely happy with the way it looked when stretched for the square, so I had to make some alterations to it. 

This lead to my final design of the digipak and this panel being altered to be turn out like it has done below.

Final Digipak Design

Problems With Filming

Problems When Filming

The first problem we faced was the fact that the camera that we were borrowing from Will's friend wasn't charged up which meant a lot of the time was wasted by charging the camera up, and this also led to us rushing when actually filming which meant that the shots that were taken were of a poor quality due to us rushing. On top of that, for our shots, we were only able to take one or two of each shot due to the time we had left after the wasting of time when charging the camera, and we needed to rush through it before the camera ran out of battery.

We are going to use the school camera next time we film for our final draft, and the reason for this is that we can be taught how to focus this camera so that the shots are clearer, and it will allow us to be responsible for it so that we can charge the camera and make sure we have no qualms whilst filming our video. 

Another problem was the fact that this venue didn't have a backstage, and as well as that, due to the constant changes that were being made, many people lost interest in turning up so we realised we wouldn't have much of an audience, this led to us having to just film the band at this location and get the shots that were possible. Consequently, this led to us having a lot of problems to solve last minute once again. After editing the draft footage, we have come up with a solution to try and recreate a video similar to Arctic Monkeys - I Bet You Look Good On The Dancefloor where they are playing on the stage, but there isn't really an audience. This means we could hire the same place out and get every single shot in 3/4 hours to save us from having to go to a numerous amount of places when we can get it done in the same location in one day, it makes it more realistic.

Venue Changes

Venue Changes

Although we were originally, and throughout the whole research we were thinking of Lock 42, in the last few hours before we were meant to be filming we faced a lot of problems. When enquiring about Lock 42, we were told that it would be fine to hire out the venue and just ring a few days before. However we did this, and we were told that are a lot of items in storage so we should check whether it would be possible, but we were told there isn't a lot of room at all.

As I (Alex Rhodes) was in town this day, I went to enquire about the possibility of using The Cookie Jar. This then became our chosen venue as we had it all sorted with the owner and they allocated us a time from 11-2 which would have been enough time to film a higher quality video. However, we received an email the day before we were meant to film (we were meant to film on Friday 25th October) saying that it wasn't going to be possible (the image below).

This lead to us making calls all day on the Thursday to try and sort another venue out. The only other one we felt met our requirements was The Soundhouse in Leicester, however this didn't have a backstage which is what we needed, and therefore we need to go somewhere else to get the backstage shots.  

Advertisement Draft A.R.

Advertisement Draft

Digipac Draft A.R

Digipac Draft 

Digipak & Advert Design Draft and Ideas A.R

Digipak Design

For my digipak design I have aimed for a simple design to enable it to keep the audience interested, rather than having an over complicated version which would cancel out a large audience instantly. In a vast amount digipak designs aimed at an 'indie audience', they have tried to keep to a simplistic design which I have been heavily impressed with, and it has lead to me wanting to try and recreated this design myself. For my draft, I was struggling to try and get the bottom left panel to be the same colour as the others, and as I was struggling last minute I decided to keep it like this so that I can show the idea that I am aiming for, and I will be able to spend more time on trying to get this design matching the same colour as the rest of the album.

For the colour of my design, I was inspired by the sky colour in the album which was actually released by the Courteeners for their most recent album Concrete Love.  I feel as though this colour stood at me and it makes the album look interesting rather than a dull white or black. Below the picture shows the album cover, and it wanted to make the colour slightly similar and have it consistently showing throughout digipak as well as the advert.

As you can see in my digipak design, I have decided to go for a ZigZag design throughout, and I received this inspiration from both the Charlie Brown character, and as well as this I came across the logo for the band Weezer, which also stood out which is why I feel I have decided to go for this certain design.

Above is an image of the Charlie Brown cartoon, and this is where I originally had the idea of consisting my digipak of a neat zigzag. Although it isn't the same colour as what my digipak is, I believe this helped me to develop my idea for it as I was able to expand on the concept. In addition, I also thought of  the idea because of the Weezer icon, and this helped me to consider the zigzag approach that I was looking at doing. The negative of the Weezer icon is that it has the two extra lines around the top of the W, which wasn't what I was planning on using so I had to take that into consideration and decide not to use it.

                               

For my font, I had seen this album by The Black Keys, and I liked the way that it was a plain simple album cover, which stood out at you straight away. I Feel as though this simple design would stand out and suit within the indie industry which I am aiming for this album to fit in with. I have tried to be consistent wit this font and use throughout the whole digipak design, as well as the advert. I have found that this font suits everything and by being consistent with it, it makes the whole concept of the advertisement of the album look simple.

Advert Draft

For my advert design, I have mainly gone for the idea from The Vaccines advert for What Did You Expect. I like the the idea of the simplistic design as I believe for the audience I am aiming for, they would prefer a simple design rather than a complex design with many different things going on. In addition, I decided to use popular magazine that indie scenesters would read so that they can relate, and it would have more of a selling point as they could relate and see that it has had good reviews from magazines that they read, and would then think this album may be something.

As the image above shows,  I have used the ideas from this advert such as the way they have laid the text out for name of  the album, and the way that they have included the reviews as well. This was important as it could allow the audience to relate to it if they read the magazines that have given this album a good review. Again, I like the simple look of it, and this has helped for me to get an idea of what I wanted to create with the simple design rather overcomplicate  things by putting too much on it. In addition, I also like the way that everything is based around the text (of the album), so that when the audience view the person, the first thing that they will see is that. This helps as a selling point because it instantly sticks out to the audience and they may recognise the name and want to buy the album.

Mood Board CD Covers

CD Covers Mood Board

Mood Board A2

Album Analysis A.R

Album Analysis

Album Analysis'

Advert Analysis A.R.

Advert Analysis

Advert Analysis

Album Covers

Album Covers

Joy Division (Unknown Pleasures) -

Arctic Monkeys (AM) -

The Vaccines (What Did You Expect) -

Tame Impala (Lonerism) -

The Beatles (Hard Day's Night) -

Metronomy (The English Riviera) -

The Smiths (The Queen Is Dead) -

Weekly Reflection Post

Weekly Post

Over the past week we have concentrated on how to finalise this storyboard and put it in as much detail so that we understand it exactly when it comes to creating the video. This will help us out enormously because it allows for us to see the exact type of shot that we want for each part of the song, and it will mean the process of filming will be a lot quicker as we're not having to work out what each shot us. It has been a very slow process of drawing the storyboard and creating the animatic, however as it is fine detail it should make the actual filming process a lot easier when it comes to it. 
We have also discussed about the venue, and it is left to us now finding out when we can get everyone to come. We will have to arrange it around when everyone is available to come, such as if it is on a saturday afternoon, we have to ensure that not everyone is going to be the Leicester game as if this was the case, then it would mean that we would lose the vast of our audience because they wouldn't be able to make it. We will take all of this under consideration and look at booking the studio at today or over the next number of days once we have confirmed answers for our 'audience'. We also feel that we need to get it done on a saturday afternoon because then that allows for our 'audience' to be able to get to the location easier via the bus which maximises the chance of them getting their, and increases their reliability.
We are also in the process of arranging how we are going to get hold of all of the equipment and transport it there as this is one of our priorities, as well as making sure that they don't get damaged as apart from the bass, none of the equipment will be our own. We have also made sure that everyone in the 'band' is going to be comfortable with what piece of equipment they are playing and being up on stage.

Reflection Post... 15th - 21st A.R.

Reflection Post

Over the past week or so we have started the story board, and this has helped us both get a clear vision of what we are trying to create because we are able to see in image form of what each shot will be. Through this also, I believe that we have found how to work well as a team and to make sure that each of us are completing the tasks which we can complete well. For instance Will is designing the storyboard due to the fact that he is excellent at drawing, where as I am more comfortable with writing blog posts and updating it. 

Another thing that we have done is stated to reach the stage of seriously deciding which venue to choose. Over the past week we have made phone calls and worked out how much the venues will cost, however we have found it a struggle to be able to get hold of the Cookie Jar venue so we will be looking at trying to get hold of them over the next two days so we can make our decision by friday.

We have also looked into more detail of music videos that are similar to what we want to create, and this has helped us heavily with our story board because this also gives us a clear image of what we are trying make for our video. 

In addition, we have also gone over a risk assessment that we need to look at when creating our video. We are going to keep adding ideas to it until friday as we want to make sure we remember everything and we don't miss anything off as it is very important that we include and take everything into consideration. 

Lyrical Analysis A.R.

Lyrical Analysis

The Courteeners Lyrical Analysis

Risk Assessment A.R

Risk Assesment

Back Up Locations

Back Up Locations

Lock 42 -

This would be equally as good for us as The Cookie Jar because it is small venue located in the same area that is suitable for everyone to use and travel to. As it is a small venue it helps it to become more realistic for us as a group because it will make it easier to pack it out with the 'fans' of the band there which will make it look more realistic when filming. Lock 42 also has a backstage which means we are able to film shots which are required for us to make our music video. As a backstage is key in our setting, we need to ensure that this venue's backstage at the standard we need it to be which is why we will go and visit it in the next week so that we are able to decide whether it will work. As bands such as Foals have played here in the past couple of years it adds to the incentive of us trying to create our video here if all else fails, and as they have played here it suggests that it is a good enough venue.

This video shows foals performing at lock 42 which gives us an idea of the what it would look like. The constraint to performing at this locations that it looks like the stage is slightly smaller than the other venues. However, in comparison to our video, Foals would have had a lot more equipment on stage and they have 5 band members here rather than our 4. This should result in them looking more spacious on stage when performing, but we will be able to get a clearer idea when we go to visit the venue.


Musician -


This is another small venue that is a possibility for us to film our video at due to the fact is has the right setting that we need for our video, with a small stage and backstage area. As we have been to a gig at the musician previously, we already know what the setting is for it, and therefore we know what type of stage it is and where the audience will be standing. The reason why this is an option is similar to the reasons for the other two venues. The downfall to this music venue is that it is very narrow and therefore it will slightly more difficult to film, however it would compact the audience in which would look better.

Prospective Video Location A.R

Prospective Video Location

Cookie Jar -

Musician - 

Lock 42 -

Director Inspirtation A.R

Our Director Inspiration

Douglas Hart is a director whose music videos have inspired us to try and recreate something similar to his. He bases his work within the indie music genre by creating music videos for artist such as The Courteenrs, The Vaccines, The Horrors etc... Our group have decided that after looking through videos by Douglas Hart, that they are the most realistic for us to make and the ones that suit our chosen genre and song the best, some examples are:

The Libertines - Can't Stand Me Now

This isn't identical to what we want to do, however there are many ideas that we want to try and add in  to our video with the live clips off and the lighting on the band. Douglas Hart has tried to show the band together but also add in moments of it focusing on the lead singer/s by using a close up on the lead singers and often using a low angle shot of them looking into the audience. 




Although our focus is on the band and showing them singing with their instruments, we also feel as though we can show some sort of performance that will relate to our chosen audience (indie scenesters) and including scenes that relates to them and their experiences so that it will appeal directly to them. For example in Palma Violets' videos for 'We Found Love' they do exactly this which makes it interesting for the viewers.

Narrative Theorists A.R

Narrative Theorists

Amplification -

We have decided to use this de to the fact that our video is going to be a performance based video with and on stage and backstage. We have chosen this theory because we believe that it suits what we are trying to make in our video, with the way that it is performance based and some of the performance represents the lyrics. We will use this especially in the chorus when Derry (acting as Liam) will be singing 'How Good It Was', and at this moment we will make the band look like they are enjoying themselves and having a good time with the crowd to try and represent what it would look like to be having a good time.  We will be aiming to use realistic approaches to what it would be like in a venue, but at the same time add in unusual ideas to try and amplify the song that we have chosen to do. 

Representations In Our Music Video

Representations

In our music video we are trying represent the indie scenesters genre with the use of the band and the audience. The reason for this is because the song is under the indie/alternative genre, we want to focus on that by using costumes that would be classed as indie, and even more so we want to create the video as whole that would be classed  as indie. To represent this, there will also need to be effort put in to those in audience, as they will need to look like they fit in to the music genre, and it will make it look a lot more realistic if you have people who would realistically be at a Courteeners gig. As we are already including equipment of the band such as guitar, bass, drums, keyboard etc... These instantly help to represent the indie/alternative genre because in this area it is what they heavily focus on. 
We want to represent this certain category because we feel that we are most comfortable and confident with choosing the correct setting and having the experience to try and get it to be as realistic as possible. 
We have chosen to set our music video at a venue such as Lock42 or the Cookie Jar because we feel that we have more chance of creating a realistic version of the song for our video. This represents our genre because nearly every artist that plays at venues like these are associated with the indie genre, and it is the most realistic and acceptable way of trying to create a video similar to the artist and what type of venue they would play at.  
With the use of the venue, the band and the audience, we are going to try and represent everything that you would see at an indie gig by working on all of these collectively. Our main focus is trying to get the band to look like a real indie band, and this is because we know that there will be many shots of them due to the fact that there will be many shots backstage of the 'band ' that will be included in the video. This is why we want to try our hardest to represent the band in a way that they would be seen and classed as indie.

Schedule List A.R.

Schedule List

Storyboard -

- We need to complete at least 6 shots a day on the story board which are all finished completely.

- By thursday 25th it needs to be complete so that we are able to finalise our idea and check if it needs to be improved.

Blog Posts -

- By Sunday 21st we need to get an idea and check for the price and timings when all venues will be available for us to use so we can choose the place that's best for us.

- By Sunday also, we need to find out for definite where we are going to get the equipment for the band that we need.

- Representations post needs to be completed by Thursday 18th.

- Relevant narrative theorists post needs to be completed by Friday 19th.

- Shots of prospective video locations needs to be uploaded by Monday 22nd.

- Risk Assessment needs to be uploaded onto the blog by the 24th.

- On the 25th/26th we need to go over everything (including the storyboard) and ensure that everything is finalised to the best possible standard.

Storyboard A.R. & W.J.

Process of Creating the Storyboard

Blog Update

Storyboard

Due to the fact that Will is going to be completing the whole storyboard over the next week, there won't be many posts on the blog from him at all. The reason for this is that we decided together that as he is very good at Art and drawing in detail, and I have very little skill, that I would complete the blog posts for the next week and he would concentrate on the story board so that we understand what each shot will be.

Weekly Post...1st-7th September A.R

Weekly Post

Over the past week we have put together our idea of what we are trying to create our video like. We have had to put our time into researching different music videos and find out different details. For example we have found out about a music video director named Douglas Hart because he is the person who goes for that simple look but focuses on the band rather than an actual narrative. We felt  we would be interested in creating more of a performance video with the band playing rather than a narrative because it was something that we felt was more realistic that we cold try and create. We have decided to choose Oliver Dennis as the drummer for the band, however we decided not use all of the members from his band as we felt that they wouldn't suit the type of song that we are aiming to do. We have also decided on the setting which is going to be at a venue we are looking to rent out for a certain number of hours, and we will include short clips of them back stage.  

Inspiration A.R.

Inspiration

For our music video, we have decided to try and add in some elements of The Courteeners own music video for 'How Good It Was', however we have tried to o for a similar video to the one that Oasis have done previously for 'Cigarettes & Alcohol' because we feel this would suit the song well, as well as it reaching out to the audience. We feel as though this is also something that is realistic that we can recreate in our own version, and although we haven't previously considered putting the video in black and white, after watching the Oasis video, we decided that this might be an interesting idea so it is something we are considering as a group. 

In another Palma Violets video they also include live scenes which are similar to the type of shots that we are bring to recreate in our video. Albeit half of the video isn't relevant, but we like the concept of going back and forth to the band playing live and then another separate scene of them doing something different.






A similar type of video to 'How Good It Was' is The Vaccines 'If You Wanna. This video has aspects that we are trying to recreate in our video, with the band together and the lights going onto the band with different types of shots. We are trying to bring all of these ideas together to try and create a video that suits the song and our audience and focus on the band and them live.

Group Update

Group Update

As a group we decided it would be best for me (Ollie Dennis) to work on my own as it would be beneficial and easier for everyone in the group.  From now on Will and Alex will be working together as a pair and I will create my own blog and video on:

olliedennislcmedia1415.blogspot.com

Peer Group Feedback

Feedback To Peer Groups

Molly Simpson & Millie Leader's 25 Word Pitch Feedback -

Jack Green & Chloe Phillips's 25 Word Pitch -

Brad Ryan & Angus Simmons' 25 Word Pitch -

Twitter Feed

Twitter - The Franks

Audience Research A.R

Audience Research - Indie Scenesters

Our chosen audience is Indie Scenesters, and the reason for this is they will be the ones who this genre of music will appeal to and what they will take an interest. As we are trying to recreate an indie video, it would help to base it on what the Indie Scenesters are interested in so it makes it look like a realistic indie video. We have heavily based our video around a guitar band and focusing on the guitars, the reason for this is because it is what the indie scenesters are interested in what they have a craze for. We will also have to include costumes that consists of vintage clothes, skinny jeans etc... or even trousers due to the fact that these types of clothes are consistently used in the indie industry. 
Another factor was that they support independent artists, and as we have decided upon going for a Courteeners song, this therefore lead to our decision of choosing to try and appeal to the indie scenesters. 

Band Members For Our Video

Band Members For Our Band

Derry Foran (Lead Singer/Guitarist) - 

We have chosen to use Derry as the 'Liam Fray' of our group due to the fact that he looks like he would fit in the indie scenesters genre. This helps us because it allows us to make a realistic music video as he fits in, as well as it helping to appeal to our chosen audience. As our aim is to appeal to our audience, we felt that choosing someone different who didn't fit that certain category would ruin the certain look that we were going for. Furthermore, we felt that this would help a lot by picking derry as our lead singer because he listens to The Courteeners already and is a fan of their work. This means that he will know the lyrics and therefore he will be able lip sync at a higher standard in comparison to if we had someone who had never heard of the song beforehand. As he is a confident performer, and our video is a 'performance' video, it goes hand in hand together because it means that he will be able to do a variety of things that we require him to do because he isn't shy.

Finn Reaney (Lead Guitar) -

We decided upon choosing Finn to be the bass guitarist because he also looks like a realistic band member of the Courteeners. He also has some experience with playing guitars which makes it easier as it won't be a new thing for him. Finn's appearance also makes him suitable for the bass guitarist as he will fit in with the band  and won't look out of place. In addition, he is also a Courteeners fan likewise is Derry which means he will feel more comfortable playing the song that we have chosen.

Will Jones (Bass) -

As will is in the group and is a bass player, we decided that it would be best if he was one of the performers as it meant he would be on the stage and it would make things easier to rearrange on stage as he would be up there. As we struggled to think of band members who would suit being in the band that we are trying to 'create', we felt that the simplest way to do this would be to just include Will in our band.

Ali Lord (Keyboard) -

At first we didn't consider having anyone playing the keyboard in the song, however after thoroughly thinking about it and listening to it, we realised that you could evidently hear it included and that it was important in the song. Therefore we chose Ali to play the keyboard as we felt that this was necessary and that he would fit in with the song and the rest of the band members.

George Cartwright (Drummer) - 

He is now our chosen drummer after changes had to be made. Originally we had chosen Ollie Dennis to be our drummer as he was in our group, however, after a group agreement we decided that it would be better if he worked on his on. This lead to us choosing George as our drummer because he fits the role and has some experience. Although the other two members both have experience in their instrument, we felt that choosing a drummer with experience was the main area we had to make sure was correct due to the fact that we want them to look in rhythm and sync with the song. Along with that, his appearance also helps to ensure that he fits in with the band look which is what we are aiming to be consistent with.