Audience Research A.R

Audience Research - Indie Scenesters

Our chosen audience is Indie Scenesters, and the reason for this is they will be the ones who this genre of music will appeal to and what they will take an interest. As we are trying to recreate an indie video, it would help to base it on what the Indie Scenesters are interested in so it makes it look like a realistic indie video. We have heavily based our video around a guitar band and focusing on the guitars, the reason for this is because it is what the indie scenesters are interested in what they have a craze for. We will also have to include costumes that consists of vintage clothes, skinny jeans etc... or even trousers due to the fact that these types of clothes are consistently used in the indie industry. 
Another factor was that they support independent artists, and as we have decided upon going for a Courteeners song, this therefore lead to our decision of choosing to try and appeal to the indie scenesters.