Music Video Draft - W.J & A.R

Problems With Filming

Problems When Filming

The first problem we faced was the fact that the camera that we were borrowing from Will's friend wasn't charged up which meant a lot of the time was wasted by charging the camera up, and this also led to us rushing when actually filming which meant that the shots that were taken were of a poor quality due to us rushing. On top of that, for our shots, we were only able to take one or two of each shot due to the time we had left after the wasting of time when charging the camera, and we needed to rush through it before the camera ran out of battery.

We are going to use the school camera next time we film for our final draft, and the reason for this is that we can be taught how to focus this camera so that the shots are clearer, and it will allow us to be responsible for it so that we can charge the camera and make sure we have no qualms whilst filming our video. 

Another problem was the fact that this venue didn't have a backstage, and as well as that, due to the constant changes that were being made, many people lost interest in turning up so we realised we wouldn't have much of an audience, this led to us having to just film the band at this location and get the shots that were possible. Consequently, this led to us having a lot of problems to solve last minute once again. After editing the draft footage, we have come up with a solution to try and recreate a video similar to Arctic Monkeys - I Bet You Look Good On The Dancefloor where they are playing on the stage, but there isn't really an audience. This means we could hire the same place out and get every single shot in 3/4 hours to save us from having to go to a numerous amount of places when we can get it done in the same location in one day, it makes it more realistic.

Venue Changes

Venue Changes

Although we were originally, and throughout the whole research we were thinking of Lock 42, in the last few hours before we were meant to be filming we faced a lot of problems. When enquiring about Lock 42, we were told that it would be fine to hire out the venue and just ring a few days before. However we did this, and we were told that are a lot of items in storage so we should check whether it would be possible, but we were told there isn't a lot of room at all.

As I (Alex Rhodes) was in town this day, I went to enquire about the possibility of using The Cookie Jar. This then became our chosen venue as we had it all sorted with the owner and they allocated us a time from 11-2 which would have been enough time to film a higher quality video. However, we received an email the day before we were meant to film (we were meant to film on Friday 25th October) saying that it wasn't going to be possible (the image below).

This lead to us making calls all day on the Thursday to try and sort another venue out. The only other one we felt met our requirements was The Soundhouse in Leicester, however this didn't have a backstage which is what we needed, and therefore we need to go somewhere else to get the backstage shots.  

Advertisement Draft A.R.

Advertisement Draft

Digipac Draft A.R

Digipac Draft 

Advert Draft W.J

Advert Draft

For the design of my advert poster, I wanted to keep the same sort of theme as my digipak. I did this because it means that people would be able to recognise the album easier as they have seen it before and remembered it. Most bands use this technique when designing their advert for the same reasons being that they want people to associate the two. The advert features the exact same picture that is displayed on the front cover as my digipak. The reason for doing this is because it is the face of the bands album and what they would be identified for. The bands name 'The Franks' is also advertised on this poster as it is presents who the band is so people become familiar to the name and take it in. The text also uses the same font as the one on the digipak, mainly so it is consistent throughout and doesn't look odd or out of place. It also makes people relate that font the the band as it is not used a lot. The colour scheme of this advertisement uses just a simple black white and grey colours in order for it to relate to the digipak, and because I believe it make it look more sophisticated and professional. 

Digipak Draft W.J

Digipak Draft

In terms of design for my digipak, I had decided to go for a fairly simple black and white theme. I decided on this because I believe it makes albums look more sophisticated and original. The front cover of my album (far right) I have used one of my own photographs of the lead sing and lead guitarist. I have edited the picture into a light shad of black and white, I have also turned the picture into cimetrical squares that make up the picture. I was inspired to use the squares for my picture by one of Ikara Colts albums called 'chat and business' which features squares on the front of the album. Below the picture reads the bands name 'The Franks' which is also the   title of the album as it is their debut album. The font that was used for the text is called Engravers MT, I appointed it because I believe that it adds an indie affect, which is the genre of music that we are focusing on. The same font is kept the same throughout the whole digipak, I did this because I wanted to be consistent and not go out of my theme. For the rest of the panels on the 1st side I have decided on using a light grey colour as the backgrounds as it was the original colour of the background of the picture that is used on the far left. The track listing panel displays the tracks that are on the album, I used the black font because it made the text look bold and stand out in front of the grey background. The copyright text at the bottom of the panel presents who produced the album and who the record company was. The far left panel is a simple picture of the lead singer and arguably the face of the band that doesn't feature anything else otherwise it may distract people away from the image itself. 

For the second side (inside) of my digipak, I have decided to keep them same theme of that on the other side of the digipak. On the far right panel, I determined to use it as a special thanks to the people who helped record the album such as the band members and producers etc. I placed this text in the bottom right hand corner of the panel as you will often find that indie genre albums tend to go for non conventional ideas, and this could be considered as unconventional. The text is also the same as that on the front of the digipak so it is consistent yet again. For the middle panel, where the CD would be placed, I decided to use a bold black and white pattern, seeing as the the whole album uses straight lines and geometrical shapes, I wanted to make it match with the rest of it. The picture that is used as the far left panel is a larger and more reveling picture of the one that is used on the fist side of the digipak. This picture is also made up of squares and almost distorts the picture as it takes you longer to take in what it is. However, with this picture it is obvious to see that it is larger and fills the whole panel, instead of just the center.

Digipak Research

Digipak 
For the front cover of my digipak I used inspiration from the album 'Chat And Business' by the indie band 'Ikara Colt'. I liked that album as it used very simple geometric white squares which I believed looked effective and stood out. However, instead of using white squares I have decided to use a picture of a couple of our band members and make it up into the squares onto a black background. This is because I wanted them to be recognised as the band. Another album that inspired me to choose this design was the album 'More Songs About Buildings And Food' by 'Talking Heads'. This is because the album cover features lots of little squares to make up the picture, this is the same sort of idea I have for my album cover. The album 'Atlas' by 'Real Estate' was also a big inspiration to me as it uses the same idea and style that I have in mind. This is because it features an image that has been altered to be made into a square pattern image. I would also want my picture to have a black and white effect as when other bands such as Joy Division and Arctic Monkeys have used this, they have made it look sophisticated and refined. The font that I want to use for my digipak is a bold and clear font. I was inspired by this because of 'The Vaccines' first album 'What Did You Expect From The Vaccines?' where they use a striking and bold font. For the far left panel I am going to use a picture of the lead singer of our band. I have determined this because I have looked and enjoyed when other artists such as The Clash and The Kinks have done the same as this as I believe it simple but effective. For my track listing panel I am going to use a dark grey background, which will match the the black and white picture as they will be the same shade. For the font I want to use the same font as the cover however it will be in a bold black. I was motivated to do this after seeing how well it had worked on the Arctic Monkey's album 'Suck It And See' where they do a similar thing.

On the other side of my digipak I want it to look very simple and straightforward and use the same theme of that on the front panels. The Beatles's 'The White Album' is where I got my inspiration from as they also use a very simple and not so cluttered layout and design. So this made me want my panels to have less going on and look neat and clean. That is why I have chosen two plain panels for the back inside and left cover. Using the same theme, for my cover inside I want to use a more enlarged image of the one that is used on the front cover. I want the image to be recognisable so I have to make sure I show their faces and don't distort them. 

Digipak & Advert Design Draft and Ideas A.R

Digipak Design

For my digipak design I have aimed for a simple design to enable it to keep the audience interested, rather than having an over complicated version which would cancel out a large audience instantly. In a vast amount digipak designs aimed at an 'indie audience', they have tried to keep to a simplistic design which I have been heavily impressed with, and it has lead to me wanting to try and recreated this design myself. For my draft, I was struggling to try and get the bottom left panel to be the same colour as the others, and as I was struggling last minute I decided to keep it like this so that I can show the idea that I am aiming for, and I will be able to spend more time on trying to get this design matching the same colour as the rest of the album.

For the colour of my design, I was inspired by the sky colour in the album which was actually released by the Courteeners for their most recent album Concrete Love.  I feel as though this colour stood at me and it makes the album look interesting rather than a dull white or black. Below the picture shows the album cover, and it wanted to make the colour slightly similar and have it consistently showing throughout digipak as well as the advert.

As you can see in my digipak design, I have decided to go for a ZigZag design throughout, and I received this inspiration from both the Charlie Brown character, and as well as this I came across the logo for the band Weezer, which also stood out which is why I feel I have decided to go for this certain design.

Above is an image of the Charlie Brown cartoon, and this is where I originally had the idea of consisting my digipak of a neat zigzag. Although it isn't the same colour as what my digipak is, I believe this helped me to develop my idea for it as I was able to expand on the concept. In addition, I also thought of  the idea because of the Weezer icon, and this helped me to consider the zigzag approach that I was looking at doing. The negative of the Weezer icon is that it has the two extra lines around the top of the W, which wasn't what I was planning on using so I had to take that into consideration and decide not to use it.

                               

For my font, I had seen this album by The Black Keys, and I liked the way that it was a plain simple album cover, which stood out at you straight away. I Feel as though this simple design would stand out and suit within the indie industry which I am aiming for this album to fit in with. I have tried to be consistent wit this font and use throughout the whole digipak design, as well as the advert. I have found that this font suits everything and by being consistent with it, it makes the whole concept of the advertisement of the album look simple.

Advert Draft

For my advert design, I have mainly gone for the idea from The Vaccines advert for What Did You Expect. I like the the idea of the simplistic design as I believe for the audience I am aiming for, they would prefer a simple design rather than a complex design with many different things going on. In addition, I decided to use popular magazine that indie scenesters would read so that they can relate, and it would have more of a selling point as they could relate and see that it has had good reviews from magazines that they read, and would then think this album may be something.

As the image above shows,  I have used the ideas from this advert such as the way they have laid the text out for name of  the album, and the way that they have included the reviews as well. This was important as it could allow the audience to relate to it if they read the magazines that have given this album a good review. Again, I like the simple look of it, and this has helped for me to get an idea of what I wanted to create with the simple design rather overcomplicate  things by putting too much on it. In addition, I also like the way that everything is based around the text (of the album), so that when the audience view the person, the first thing that they will see is that. This helps as a selling point because it instantly sticks out to the audience and they may recognise the name and want to buy the album.

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Tame Impala (Lucidity) -

The Smiths (Meat Is Murder) -

The Vaccines (What Did You Expect From The Vaccines?) -

The Stone Roses (Waterfall LP) -

The Beatles (1) -

Mood Board CD Covers

CD Covers Mood Board

Mood Board A2

Album Analysis W.J

Album Analysis A.R

Album Analysis

Album Analysis'

Advert Analysis A.R.

Advert Analysis

Advert Analysis

Album Covers

Album Covers

Joy Division (Unknown Pleasures) -

Arctic Monkeys (AM) -

The Vaccines (What Did You Expect) -

Tame Impala (Lonerism) -

The Beatles (Hard Day's Night) -

Metronomy (The English Riviera) -

The Smiths (The Queen Is Dead) -