Since getting my comments back for my draft digipak, I have used them to improve and create my final digipak. One of the big improvements that I have made on my digipak is the font. I made this change as I felt the old font looked old fashioned and didn't really suit the type of genre I was aiming at, so I changed it to a much bolder and indie font, Bebas Kai. Another change that I made to my digipak was that I downsized a lot of the text as it was far too large on the draft and made it looked slightly cluttered. The barcode was also another issue that I had to change, this is because the old one was far too large and did not use a white background, the new barcode however is a much better size and features the white background with is appropriate for an album. I also made a minor improvement to the album's images. These included using larger squares in order to see their faces and eyes clear.
The same changes that I made on my digipak, I made on my advert. This is because I still wanted to keep the same thing and feature the album cover photo on the poster. The changes I have made include the advert's font, as it is now a more modern and larger font. It is also the same font as the one I have used for my digipak. The record company logo has also been altered as I have downsized it and made it less obvious.
I really like the colour scheme and the layout of your digipak and poster, I feel that all of the colours work really well with each other, the only thing I would maybe change is the picture behind the crosshatching but apart from that great work.
ReplyDeleteWill! It i evident that you have made a great progress, this is shown in both your advert and digipak draft, and final product.
ReplyDeleteThe most noticeable change, is the difference in font.The final font style is presented in a bold, striking manner, and helps form a representation for the band and album that you are creating, while also meeting the conventions of your musical genre.
In addition, I feel that changing the position and sizing on your advert gives a professional atmosphere. It shows the care and consideration that you have made to produce a successful product.
The layout of your digipak has improved greatly, it shows clear organisation therefore making it easy to read, and follow. Keeping a simple house style, helps to make your design professional, making it interesting to look at.
Many conventions of your digipak and album have been followed, helping to ensure that you create a positive representation for your band. It gives me and the audience a clear idea of what your music genre is and the music that is produced.
I like the house style theme which is consistent within your Digipak and Advert. It is simple yet effective which works well with the Indie genre that you are portraying. The most obvious change from your draft and your final, is the change in font. The font used in your final coincides with the conventions of your genre.
ReplyDeleteWill,
ReplyDeleteAdvertisement:
Step 1 - I have noticed clear improvements of your font used, your final font is much clearer to read due to the boldness, I also personally feel your original font didn't fit the genre of your band. I have also noticed the difference of your image, the smaller checkered on your final draft works much better than your draft as it allows the audience to see the image behind much clearer unlike your draft which is less visible. I like the layout you have used throughout both of your designs, its very basic and clear which i feel fits your potential audience.
Step 2 - It follows the conventions as it uses an image of the digipak cover on the advertisement, other bands have used this as i have seen through my research. It also includes a release date which is important as it outlines when the product is available, this is found on every advertisement.
Step 3 - You do not challenge any conventions that i can outline, which isn't a problem as the advertisement still works.
Step 4 - I think this design is very good and represents your genre clearly, the simple, clean look works, due to my research in similar advertisements it looks very similar and looks professional and would certainly attract the audience to intend to.
Hope this feedback helps.
A noticeable difference between your draft and your final digipak are the theme of squares cross both the digipak and advert. The number has deceased from the draft to the final design which creates a more simply pleasing aesthetic to the eye. As well as this, a change in font also occurs, and in my opinion works a lot better on the final digipak with the serif style font as it is more simplistic.
ReplyDeleteStrengths of both your digipak and advert are the choice and style of font, the graphalogical layout of both pieces (everything working in harmony), the rule of thirds, and the simple monotone colour pallet scheme.
Negatives of this digipak and advert however are the choice of image used, in my opinion I believe in the draft the squared image on the cover has the wrong focal point which was then fixed in the final. However I do feel as if this digipak and advert has a more indie rock feel to it, as it has close reference to a Kings of Leon album.
I believe Will has followed conventions of an indie style digipak. My reasonings for this are his research and mood boars created to show where he gathered his inspiration from.
I feel that Will's digipak and advert looks authentic due to its overall professional aesthetic, and I could imagine seeing it on the shelf in appropriate stores.
Since your draft digipak and poster, I feel that a lot of changes have been made in order to create a more realistic piece of work.
ReplyDeleteThe main cover image has become increasingly effective rather than the previous zoomed in version on your draft, this way, audiences can identify (from what I can see) who the band are. The grid element adds a sense of detail to the cover. I like how one of the artists on The new font is effective as it adds a modern and indie element. It is sharper and bolder font, allowing the audience to be drawn in effectively. The colour theme (black, white and grey) is effective as it keeps the digipak looking simplistic and basic, which I assume you are going for. On your back cover, I like how you have placed your song title's in the same font as the front cover (for consistency) and centre aligned, this looks organised and it becomes easier for audiences to view. In addition to this page, I feel that the barcode is out of place, the previous barcode on your draft looked slightly more effective as it blended in with your grey background. The image on your left cover still continues to be effective as the artists eyes draw the audience in. I feel that the top right image looks slightly busy, perhaps due to the image being zoomed in. As an alternative the image could have been changed to something different. I like that the CD itself is just black. It goes with the overall simplistic and basic colour theme. The 'special thanks' convention on the top left panel is effective as it adds detail to the panel for audiences to read. Overall I feel that the digipak has developed hugely since the draft and there are only two issues I would perhaps changed. I feel that you have followed an overall indie style using simplistic methods. The album poster is effective as it compliments the album artwork and the theme which continues throughout.
Will,
ReplyDeleteDigipak:
I noticed you have improved on your font, on the draft design it looks very original and common. You then improved this in your final design by researching more fonts. I feel your final chosen font is much more appropriate for your digipak as it looks neater, bolder and clearer to read, from personal research i think it fits your genre better as other products from your genre use a similar font, for example NME & Loud and Quiet magazines. I notice you have also changed your bar code from the draft to final, you did a good job changing it as the new bar code looks more realistic and common for these products. You have also chosen a good location for this bar code as its common for other digipaks in this genre to have the bar code placed there. On your final design you have also used the same image on on your inside panel as you did on your draft, however changed the size of the checkered lines, unfortunately i prefer the draft as their is more and it looks more busy and interesting. I also feel the lines fit better in the draft so it doesn't look as right on the final. You have also changed also changed the CD page of the inside, i feel having it blank like the final design works nicer, this allows the digipak to still allow the simplistic design of your digipak and the effect of your audience to show.
One strength is that you follow the layout of the back panel which is common within the digipak design, by this i mean you include the legal content & track list on the back panel, this is what most audiences would expect to see when they turn over a digipak. Another strength is that you followed the convention of having some text on the front, such as the bands/artists name. This follows by the example of The Vaccines, who include their band name, but no album name. Another strength is that you follow the idea of having an image on the front which represents & has links to your band or style of music, in your design it happens to be an image of the band members, this will be a large selling point for you as the image of the band members will attract previous audiences etc.
I think you have been rather successful in the designing of an authentic digipak, I feel the black and white effect of your images fits with the black and white colour pallet you have which is professional and fits together. It also includes the necessary components to make it look realistic and fit within your genre of music.
I hope this feedback helps.
I can see a huge improvement from both drafts you produced Will. I believe that because you have used less divides over the picture make it look much more professional yet still holds the simplistic and uniqueness of your idea and it all holds well together. The central positioning of the picture itself is effective because it immediately draws the audiences attention to it which is brilliant as it would also stand out amongst other adverts/digipaks of a similar genre.
ReplyDeleteAll in all I think what you have produced is effective and professinal and it shows how hard you've worked to produce an effect piece of work. Great job!